SmartHotel — Forus

The Client
Smarthotel Forus is part of the Smarthotel brand — a modern hotel concept built around efficiency, comfort, and well-connected locations. Designed with business and short-stay travelers in mind, the property supports a visual approach centered on hotel photography, interior imagery, and clean brand communication. Functional spaces and a contemporary look make it well-suited for content that feels straightforward, professional, and approachable.

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What I Delivered
The production centered on creating a practical, marketing-ready image library that the hotel can use across digital platforms. Coverage included hotel photography, interiors, guest rooms, and architectural details — captured with a focus on clarity, flow, and everyday usability.

Videography was produced to add movement and dimension to the visual presence, supported by vertical social formats tailored for mobile viewing. Lifestyle imagery was captured when relevant to soften the corporate feel and introduce a human touch, while drone footage was used selectively to provide added context. The result is a cohesive set of visual assets designed to support the hotel’s brand clearly and reliably.

Location
Located in the Forus business district between Stavanger and Sandnes, the hotel is positioned in one of the region’s key commercial hubs. The structured surroundings and open infrastructure create opportunities for drone capture when relevant, while the placement naturally reinforces the hotel’s appeal to corporate travelers seeking convenience and accessibility.

Empty modern restaurant with round and rectangular tables, gray and wooden chairs, pink pendant lights, a floral arrangement, large window with curtains, and a TV screen showing a drink
A bedroom with a bed, white linens, oversized white pillows, a bedside table with a vase of pink flowers, a coffee mug, and folded white towels, against a light green wall with black reading lights.
A cozy hotel room with a bed, a fluffy armchair with a brown pillow, a wooden desk with a table lamp, a coffee machine, and cups. A window with a vase of pink flowers on the sill shows a cityscape outside. A colorful portrait of a woman with dogs han
A neatly made bed with white pillows, a folded white towel, and a colorful informational brochure standing against the pillows.
A bright room with a window on the left, a white desk, and a wooden chair. On the desk, there is a white vase with pink and orange flowers, a black desk lamp, and a colorful brochure with the word 'Velkommen' on it. The wall behind has two framed pap
A wooden table with two ceramic vases containing dried flowers and a ceramic mug in a cozy indoor setting.
A hotel room with green walls, two windows, an unmade bed with white bedding, a wooden desk with a lamp, flowers, and a tablet, a gray chair, and artwork on the wall.
A young woman checks into a restaurant or cafe at the counter, where a smiling young man is standing behind the register. There is a small vase with pink flowers and a sign that says 'CARD ONLY' on the counter. The interior has a large painting of ch
Person in a leather jacket using a touchscreen check-in kiosk at a hotel, with a small black thermos and card on the table.
Two people playing cards at a round wooden table with two cups of coffee. Several card cases and a brochure for SMART HOTEL are on the table.
A person holding a fork with food on it, seated at a table with a plate of assorted breakfast foods including bread, cherry tomatoes, cucumber slices, ham, cheese, scrambled eggs with vegetables, and meatballs.
A breakfast or brunch spread on a table with various fresh fruits, vegetables, and breakfast foods including cherry tomatoes, cucumbers, watermelon, apples, grapes, scrambled eggs, bacon, ham, pancakes, nuts, beans, and jams.
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