SmartHotel — Hammerfest

The Client
Smarthotel Hammerfest is part of the Smarthotel portfolio — a hotel brand focused on smart stays and practical comfort. Welcoming a mix of business travelers, project-based guests, and leisure visitors, the property lends itself well to hotel photography, interior imagery, and straightforward visual communication. The design is modern and functional, supporting content that feels honest, efficient, and easy to connect with.

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What I Delivered
The shoot was built around delivering a dependable visual toolkit that the hotel could use across its online presence. Hotel photography covered interiors, guest rooms, and architectural details, focusing on comfort, functionality, and a natural sense of flow throughout the spaces.

Video production was included to strengthen the hotel’s visual communication, alongside vertical formats suited for social platforms. Lifestyle imagery was created when relevant to introduce warmth and relatability, and drone footage was used selectively to provide a clearer sense of location. Altogether, the production resulted in a cohesive content library designed to support the hotel in a practical and long-lasting way.

Location
Set in the coastal town of Hammerfest, far north above the Arctic Circle, the hotel is surrounded by open water, changing weather, and expansive skies. The harbor setting naturally adds atmosphere, while the northern light brings subtle variation throughout the seasons. Drone capture was possible when conditions allowed, helping place the hotel within its remote and distinctive landscape.

A hotel room with a bed, a yellow armchair, and two windows with gray curtains. There is a plant on the windowsill and a bear picture on the wall.
Sunlit hotel room with a bed, white pillows, a black adjustable reading lamp, a potted plant, a tablet, an orange mug, and an open window showing a cityscape and cloudy sky.
Accessible bathroom with white tiled walls, a grab bar near the toilet, a shower area with a chair and a hand-held showerhead, a wall-mounted sink, and a mirror, with toiletries and a plant on a shelf.
Cozy living room with a brown sofa, beige pillows, red armchair, small coffee table with flowers, dining table set with wine glasses and black bowls, window with view of a hillside, wall art, and a potted plant.
A neatly made bed with white linens and pillows in front of a window showing a cityscape with buildings and a church steeple, with a potted plant on the windowsill and a brown wall.
A bedroom with a bed, two rolled white towels, a potted green plant on the windowsill, and a view of boats and buildings across a body of water through a large window.
Hotel room with a window, yellow armchair, flat-screen TV, small desk with kettle and mugs, mirror, and a partial view of a bedroom with bed and nightstand.
Hotel room with a bed, rolled towels, a wooden headboard, a desk with a potted plant, a beige chair, a coffee mug, and a wall-mounted TV.
A clean, minimalist bathroom with white tiled walls, a small white sink, a wall-mounted mirror, a shower with a chrome showerhead, an electric outlet, a shelf with a potted plant and two glasses, an air dryer, a soap dispenser, and a door with a hook
A modern hotel room with a double bed, white pillows, and rolled towels, a window with a view of city buildings, a wooden headboard, a wall-mounted flat-screen TV, and a small wooden desk with a coffee mug and magazine.
People in a coffee shop, two women playing cards and talking, man laughing, barista preparing drinks in the background, plants and wooden furniture.
A large wooden table set for a breakfast, with plates of mixed fruits, pastries, bread, cheese, meats, yogurt, and various beverages including coffee, juice, and water, decorated with small candles and a plant in the center.
A breakfast table with various foods including pastries, cheese, fruit, eggs, drinks, and condiments in a cozy restaurant or cafe with natural lighting from large windows.
Tall modern building with a green facade, large glass entrance, and outdoor seating area in the foreground, reflecting sunlight during sunset.
A wooden structure with an irregular shape and large window, positioned outdoors on a rocky terrain at sunset or sunrise, overlooking rolling hills, a body of water, and mountains in the distance.
Statue of a globe on a tall pedestal overlooking a body of water at sunset with mountains in the background.
A marina at sunset with multiple boats and yachts docked in the water.
A unique wooden building with a dome-shaped structure and honeycomb pattern, situated on rocky terrain overlooking a body of water at sunset.
Sunset over the ocean viewed from a cliff with a spherical monument and a person standing nearby.
Sunset over a mountainous landscape with a body of water in the foreground and distant islands.
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